Project: OE Electrics rebrand

Office Electrics ( as it was known then) needed to diversify in order to keep growing at the current rate. I suggested that the word ‘OE Electrics’ as an option as it did away with the word office which i believed acted as a barrier for some potential customers.

Along with the new name I suggested a complete rebrand to highlight the new name and expose the company to sectors previously not explored. The rebrand included:

New website (Joomla CMS)
New Brochure
New data sheets for all current products
Exhibition stand at 100% design where the new brand would be launched
A video
Uniforms
letterheads and stationary
New signage for both the London Showroom and Head Office.
Brand Guidelines

I was given the go ahead for the new brand and given three months to complete it!
Everything went fine and the response to the new brand at 100% Design was very positive and we immediately started to get enquiries from new industries.
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