Project: 100% design exhibition 2014
The exhibition 100% design is part of the larger Design Week in London during September. It’s an excellent forum for showing off your new designs and making some great contacts and getting good ideas for future products. From a manufacturing company like OE Electrics point of view, it couldn’t be more ideal.
OE were trying to get their products into markets other than office, which they already dominated. 100% is not industry specific so the company are able to demonstrate their new designs to all sorts of industry sectors who never new they existed.
In 2014 the company decided to go with a much larger stand with higher impact. I, along with my director designed the stand and project managed the whole event including organising marketing material, video development, organising the exhibition crew, data collection and manning the stand. The show was a complete success with many new leads generated.
It was also a great opportunity for the company to launch its new brand.