ON Office advert – Pose
POSE was a new step for OE Electrics. Unlike most of the companies other products, this product didn’t need to be fitted to a piece of furniture to be used. It was important the the advert showed how versatile the product was. Often in adverts, one of the challenges is to make a connection between the viewer and the product. If everything on the page is abstract to the viewers life, then there will be little connection. However, if they see something on the page that they can relate to, then a connection if made. Once the connection is confirmed the message can be relayed. Simple!